The Return
January 29, 2009
As I type, I feel around me a cough-syrup induced haze that clouds my mind and makes my eyes sting if I keep them open too long.
Having made a belated new year’s resolution to start blogging proper-like once again, I now speak to you from the dark recession of the underbelly of the corporate world.
Fairly or unfairly, I blame the corporate world of squeezing my creativity dry one drop at a time to pitch the same ideas to various clients. When nine hours of the day you are steered in certain “acceptable” directions of thought and idea generation, over a period of time you automatically close off the “unacceptable” (or shall I call them unprofitable) avenues of your thought process and start running with the herd.
And then there are the drones who do not think anymore, who believe it is futile to think about that which you believe you cannot (or do not want to) change. It is my fear that this environment of soul sucking that I call the industry I am employed in would slowly break me down in to individual components of profitability from my wasteful self.
And so I must bid farewell to those patient enough thus far to follow this random and indulgent train of thought and attempt to feebly promise better things to come as I try to reclaim the recession of my mind. Adieu!
Entry Filed under: random thoughts. .
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X--- | January 30, 2009 at 4:47 pm
NEVER let yourself get boxed by the “unacceptable” direction. True, some ideas may not work, but mostly, they are deemed unacceptable because either the agency pitch team doesnt have the balls to pitch, or the brand teams lacks balls.
they lack openness to even think about ideas and explore them.